Taking your
brand to
Europe.

We work with challenger & purpose driven brands to launch or accelerate them towards success in Europe.

We do the leg work, from pounding the pavements and meeting distributors, right through to getting products on shelves. We do it all. Leaving brand owners free to focus on their core business.
Why you would need us.
MARKET ENTRY
STRATEGY
ACCELERATE AND DE-RISK
THE EXPORT PROCESS.
You’re having success and need to expand from your domestic base to increase sales and margins.
We focus on getting your product into markets across Europe, testing and validating as we move ahead and removing the inevitable roadblocks, before delivering the numbers you need to make a solid business case.
This is what you need to get your product in the shops, on the shelves and in people’s hands.
STRATEGY
IMPLEMENTATION
START, OR GROW YOUR SALES
WITHIN A MARKET.
Whether you are starting up in a new market, need on the ground sales support or Amazon and FBA set up and management, our team has got you covered.
From creating sales-ready materials, formal product documentation, assembling a sales team or creating a D2C sales strategy, we have the capacity and skills to take over all the sales work, management and reporting.
MARKET
EXPANSION
IT’S OKAY TO NOT KNOW
WHAT YOU NEED.
Without creating a long roll call of business activities, it’s difficult to put into words everything that The Collective does.
But we will say this: every business is different and will enter the process at a different stage. And that’s okay. We can help, no matter what stage you’re up to. Talk to us. We’re just a phone call away.
These three things underpin everything we do.
Our experience has been
hard earned over many years
and from countless markets,
so we can tell you what
works best, why and how.
Our network gives you
access to the best people,
in the right channel, in the
market you want to be in.
Our tried and tested
models allow your business
to scale effectively across
channels and markets.
Our full 360 approach to export

Collectively,
we plan, ask,
check and
work out how
to get there.

Is there a
market?

Localised insights
Market and gap analysis
Localisations
Proof of concept
Stategy testing

How do we
get into it?

Product positioning
Product development
Channel / market strategy
Route to market
Go to market

Launch campaign
Localised content creation
Brand activations
Events – set up & management
PR & social blitzing

How
will your
customers
see you?
Where
will they
buy?

Launch and lift off
Street feet
Partner engagement
Sales team management
Channel penetration
Amazon and D2C

How will
it work?

Warehousing & 3PL
Last mile delivery
Timely distribution
Intercontinental delivery
Wholesale / grocery

Is it
working?

KPI performance analytics
Continuous review
Course correction
Adaptability
Value for money

The benefits
of working with
The Collective
Establishing a South
African wellness brand
in the UK and Europe.
THE TASK
To create a UK beachhead for a South African
company before entering the EU.
OUR ROLE
We registered a UK company, established
warehousing and logistics, set up an Amazon seller
account and brand store, a UK website and an
Amazon and social media marketing campaign.
THE RESULT
The brand is now selling actively in the UK and is
set up for sustainable future growth with new
High Street retailers as well as ready to be launch
into the EU market.
Insights into action to
fast track growth for a
sustainable detergent brand.
THE TASK
To gain actionable real market insights for a
purpose driven detergent brand in order to
launch into mainstream grocery in Germany.
OUR ROLE
Prior to launching in we went direct to the market
and spoke with our precisely defined target group
and asked them what the market thought of the
brand, design, packaging and fragrances.
THE RESULT
After just six weeks the brand had real-time actional
recommendations which resulted in a adaptations
to the mainstream fragrance portfolio and was
launch successfully in the largest drugstore chain.
Launching a disruptive
Dutch coffee brand
into Germany.
THE TASK
To enter a radical and disruptive Dutch coffee
brand into a more traditional market.
OUR ROLE
We visited over fifty target outlets to
determine suitability in various locations
and conducted over 100 interviews with
opinion leaders, local influencers and
coffee lovers
THE RESULT
A successful roll out into Berlin was
completed in under four months.
Local, independent
growth for a multi-
national snack brand.
THE TASK
To get a big player into smaller independent
retailers where margins are higher.
OUR ROLE
We asked the end user what the best
way to reach them was – quickly learning
that we needed an on the ground team
directly matched with the culture of
the independent retailers.
THE RESULT
Within four weeks, our sales team had us on
the shelves of 100 stores in Berlin and Frankfurt.
500+ outlets secured with increased drop sizes
and order frequency as well as wider product listings.
We’re ready when you are.
HENRY O’DONNELL
BARCELONA
Languages

ENGLISH, SPANISH, CATALAN, FRENCH

Henry has a wealth of experience in developing some of Europe’s largest FMCG food, beverage and luxury brands. He is the go-to and route-to-market specialist, a brand management connoisseur and a cut-the-crap expert. He’s the man to get the job done. Fast.
JOHANNA MAGER
AMSTERDAM
Languages

GERMAN, ENGLISH, DUTCH, ITALIAN

Johanna has worked in business development, retail sales and cross-border marketing, leading expansion projects across Europe. A typical millennial, Johanna is urgently trying to save the world. To do so, she is keen to bring impact and purpose driven brands to market.
DANIEL HADDAD
LONDON
Languages

ENGLISH, SPANISH, ARABIC

Dani’s experience lies in building businesses and new technologies all over the world, with a specialism in food and drink and consumer goods. He has a cultural foot in Europe, the Middle East and Africa allowing him to bring a very different perspective into his work.
Erik Vismer
STOCKHOLM
Languages

SWEDISH, DANISH, ENGLISH 

With a background in experiential marketing, Erik is a business entrepreneur having undertaken projects all around the world. He has a strong passion for consumer trends and lifestyle brands, always keeping his eyes open for new possibilities and intriguing brands. He brings a calm yet incisive Scandi approach to every job.

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